The Rothschild Difference
When you work with a Rothschild Jeweler to select your wedding jewelry, you receive the best diamonds available, at the lowest price possible. With over 50 years in the diamond industry working directly with the suppliers, we are able to offer you the highest-quality at a fair price where other jewelers cut corners. Let us give you an example.
The cut of a diamond directly affects how much light the stone will reflect as well as the perception of size of the diamond. We make sure all of our diamonds are cut in a way that allows optimal light reflection and maximizes the appearance of the diamond size.
Other jewelry stores often sell a ‘deep stone’, which is a stone that is cut too deeply. Not only does this affect the beauty and brilliance of a diamond, but also makes the diamond appear like a smaller size diamond than you are paying for. For example, a 1.00 carat diamond should measure 6.5mm. A diamond in the 6.45-6.55 is acceptable, but many jewelry stores sell a 1.00 carat diamond that measures 6mm! This makes your 1.00 carat diamond look like an 0.80ct diamond!
We only sell Excellent and Very Good cuts, so you won’t see a single deep stone (which are always graded good or lower) in our inventory.
When you choose Rothschild, you’re choosing the best. Which is absolutely what you deserve for your special day. We take pride in educating our customers about diamonds and selecting the ideal stone based on their preferences as far as shape, size, and balancing color/clarity. The best ring for the best price. That’s what we offer to you at Rothschild.
We work directly with suppliers to cut out the middle-man. That’s how we’re able to offer you the finest diamonds at much lower prices than other jewelry stores.
To make up for the cost of intermediaries, other shops either mark up their prices or offer you a lower quality diamond in sneaky ways. We’re going to tell you about a (unfortunately) common, sneaky trick.
Within the diamond color and clarity grading scales, each color or clarity grade has a large scale within each grade. For example, you could have a diamond that’s graded as a ‘G’ that’s closer to an ‘F’ in color (this would be called a ‘positive grade’, as it’s almost to the next higher grade) or you could have a stone that’s a ‘G’ and closer to ‘H’ in color (this would be a ‘negative grade’ since it’s close to being the next lower quality).
Many jewelers sell negative grades to make a larger margin (selling something that’s almost an ‘H’ at a ‘G’ price). We find this practice unforgivable and only sell positive grades.
When you’ve run a successful jewelry business for more than 50 years, you know that your reputation is the most important asset. That’s why we only offer the absolute best.
Send us a message and we’re happy to answer your questions about designing the perfect engagement ring that’s right for your budget.
